Individual differences in consumer responses to traditional versus virtual concept testing
Year of publication: |
2012
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Authors: | Peng, Ling ; Cui, Geng ; Li, Chunyu |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 3 (25.5.), p. 167-176
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Saved in:
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