Individual differences in motivation to praticipate in online panels : the effect on response rate and response quality perceptions
Year of publication: |
2011
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Authors: | Brüggen, Elisabeth ; Wetzels, Martin ; Ruyter, Ko de ; Schillewaert, Niels |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 3, p. 369-390
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Subject: | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Motivation | Wahrnehmung | Perception | Dienstleistungsqualität | Service quality |
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