Individual exposure to advertising and changes in brands bought
Year of publication: |
1967
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Authors: | Benson, Purnell H. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 7.1967, 4, p. 27-31
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Subject: | Werbungsbetrieb | Markenartikel | Vereinigte Staaten |
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