Inducing Multiline Salespeople to Adopt House Brands
Year of publication: |
1995
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Authors: | Anderson, Erin ; Robertson, Thomas S. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 2, p. 16-31
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