Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
| Year of publication: |
2011
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|---|---|
| Authors: | Wilcox, Keith ; Kramer, Thomas ; Sen, Sankar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 1, p. 151-164
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