Industrial and organizational marketing
Michael H. Morris
| Year of publication: |
1988
|
|---|---|
| Authors: | Morris, Michael H. |
| Publisher: |
Columbus, Ohio [u.a.] : Merrill |
| Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Theorie | Theory | Industriegüter | Industrial goods |
| Extent: | XIV, 658 S. Ill. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-675-20519-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000764116