Industrial marketing : a German-American perspective ; with 29 tables
ed. by Klaus Backhaus and David T. Wilson. With contributions by S. Albers ...
| Year of publication: |
1986
|
|---|---|
| Authors: | Wilson, David T. ; Albers, S. |
| Other Persons: | Backhaus, Klaus (ed.) ; Albers, Sönke (contributor) |
| Institutions: | German American Conference on Industrial Marketing <1984, Mainz> (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Absatz | Marktforschung | Deutschland | Theorie | Theory | B-to-B-Marketing | Business-to-business marketing | Welt | World | Germany | Industriebetrieb | Marketing | Deutschland <Bundesrepublik> | USA | Investitionsgütermarketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 373 S. graph. Darst. 8° |
|---|---|
| Conferences: | German-American Conference on Industrial Marketing ; (Mainz) : 1984.09. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-387-16114-7 ; 3-540-16114-7 ; 0-387-16114-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000071588