Extent:
XXII, 719 S.
Ill., graph. Darst.
25 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Bibliografie enthalten ; Bibliography included
Language: German
Notes:
Literaturverz. S. [637] - 708
201407
ISBN: 3-8006-4763-X ; 978-3-8006-4763-7
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010420099