Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Scott Cowley, William Humphrey, Jr., and Caroline Muñoz
| Year of publication: |
2021
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|---|---|
| Authors: | Cowley, Scott ; Humphrey, William F. <Jr.> ; Munoz, Caroline |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 2, p. 189-203
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| Subject: | business schools | certifications | credentialing | digital marketing | digitalization | lifelong learning | management education | marketing | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Wirtschaftshochschule | Economics department | Betriebswirtschaftsstudium | Graduate business education | Führungskräfteentwicklung | Leadership development | Lebenslanges Lernen | Lifelong learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475320948570 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592911