Influence of customer value mind-set on affective and behavioral service outcomes : role of the scope and scale of service offerings at various touchpoints
Dan Jin, Robin B. DiPietro, Kawon (Kathy) Kim, Fang Meng and Edwin N. Torries
| Year of publication: |
2023
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|---|---|
| Authors: | Jin, Dan ; DiPietro, Robin B. ; Kim, Kawon Kathy ; Meng, Fang ; Torries, Edwin N. |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 3, p. 340-362
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| Subject: | business acumen | business logic | foodservice | Institutional pluralism | value mind-set | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2173352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281016