Influence from entrepreneurship in marketing theory
Year of publication: |
2011
|
---|---|
Authors: | Hultman, Claes M. ; Hills, Gerald E. |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 13.2011, 2, p. 120-125
|
Subject: | Entrepreneurship | Entrepreneurship approach | Marketingtheorie | Marketing theory |
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