Influence of big data adoption on sustainable marketing and operation of SMEs : a hybrid approach of SEM-ANN
Maria Ijaz Baig, Elaheh Yadegaridehkordi, Mohd Hairul Nizam Bin Md Nasir
| Year of publication: |
2023
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|---|---|
| Authors: | Baig, Maria Ijaz ; Elaheh Yadegaridehkordi ; Mohd Hairul Nizam Bin Md Nasir |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 7, p. 2231-2253
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| Subject: | Big data adoption | SMEs | Sustainable marketing | Sustainable operations | KMU | SME | Big Data | Big data | Nachhaltigkeit | Sustainability | Öko-Marketing | Green marketing | Marketing | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-06-2022-0778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310481