Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Jiseon Ahn and Ki-Joon Back
| Year of publication: |
May-June 2018
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|---|---|
| Authors: | Ahn, Jiseon ; Back, Ki-Joon |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 4, p. 449-460
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| Subject: | Brand relationship | brand attitude | behavioral intention | cognitive | affective | conative | integrated resort | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kognition | Cognition | Emotion | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2017.1358239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917922