Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective
Ankur Srivastava, Nitin Gupta and Nripendra P. Rana
| Year of publication: |
2023
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|---|---|
| Authors: | Srivastava, Ankur ; Gupta, Nitin ; Rana, Nripendra P. |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 9, p. 2301-2325
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| Subject: | Foreign brand | Local brand | Consumer cosmopolitanism | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-01-2021-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014449834