INFLUENCE OF CONSUMERS` EXPECTATIONS REGARDING CSR ON THEIR INTENTION TO SUPPORT A COMPANY`S SOCIALLY RESPONSIBLE BEHAVIOR DURING THE CRISIS

The purpose of this paper is to investigate the link between individuals` expectations of corporate social responsibility (CSR) and their intention to support the socially responsible behavior of companies.The data was collected using a survey of 150 respondents from different backgrounds that are supermarket customers.The results show that expectations of CSR (excepting the economic ones) tend to have a significant positive influence on the intended CSR support by customers.The paper empirically considers and challenges Carroll`s acknowledged classification of CSR, and links it with the intention to support the socially responsible behaviour of companies in general.