Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector
Year of publication: |
2005
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Authors: | Martinez, Eva ; Pina, José |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 11.2005, 4, p. 263-282
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