Influence of cultural dimensions on online interactive review feature implementations : a comparison of Korean and US retail web sites
Gi Woong Yun, Sung-Yeon Park, and Louisa Ha
| Year of publication: |
2008
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|---|---|
| Authors: | Yun, Gi Woong ; Park, Sung-yeon ; Ha, Louisa |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 3, p. 40-50
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| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Website | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003838632