Influence of customer participation on creating and sharing of new product value
| Year of publication: |
2008
|
|---|---|
| Authors: | Fang, Eric ; Palmatier, Robert W. ; Evans, Kenneth R. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 3, p. 322-336
|