Influence of demographic variables : customers' perception about cross-selling and up-selling for eBanking
Year of publication: |
2018
|
---|---|
Authors: | Gupta, Neha |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 2, p. 126-141
|
Subject: | eBanking | customers' perception | delivery channels | demographic | cross-selling | up-selling | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
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