Influence of End-of-Life Product Management (EOL-PM) on corporate reputation and market performance : a conceptual framework
Pratyush Ranjan and Sanjeev Varshney
| Year of publication: |
2019
|
|---|---|
| Authors: | Ranjan, Pratyush ; Varshney, Sanjeev |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 2, p. 7-31
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| Subject: | Corporate Reputation | End-of-Life Product Management | Market Performance | Product Stewardship | Social Capital | Stakeholder Theory | Firmenimage | Corporate reputation | Stakeholder | Sozialkapital | Social capital | Produktmanagement | Product management | Marketingmanagement | Marketing management | Produktlebenszyklus | Product life cycle | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101872