Influence of entry modes and relationship modes on business services internationalisation
Year of publication: |
2011
|
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Authors: | Philippe, Jean ; Léo, Pierre-Yves |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 3/4, p. 643-656
|
Subject: | Internationaler Markteintritt | International market entry | Unternehmensdienstleistung | Business services | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Dienstleistungssektor | Service industry | Globalisierung | Globalization |
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