Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Sarfraz Fayaz Khan, Asad Rehman, Mohammed Imran Khan and Mohammad Ahmar Khan
| Year of publication: |
2016
|
|---|---|
| Authors: | Khan, Sarfraz Fayaz ; Rehman, Asad ; Khan, Mohammed Abdul Imran ; Khan, Mohammed Ahmar |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 14.2016, 1, p. 457-464
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| Subject: | Email Marketing | Digital Marketing | Omani Consumer | Consumer Behavior | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Oman | Marketing | Geschlecht | Gender | Marketingmanagement | Marketing management | E-Mail | E-mail |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547554