Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
Thomas E. DeCarlo, Russell N. Laczniak, Carol M. Motley, and Sridhar Ramaswami
| Year of publication: |
2007
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|---|---|
| Authors: | DeCarlo, Thomas E. ; Laczniak, Russell N. ; Motley, Carol M. ; Ramaswami, Sridhar |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 15.2007, 1, p. 41-51
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884878