Influence of images in online reviews for search goods on helpfulness
Lars Osterbrink, Paul Alpar and Alexander Seher
| Year of publication: |
2020
|
|---|---|
| Authors: | Osterbrink, Lars ; Alpar, Paul ; Seher, Alexander |
| Subject: | online reviews | product reviews | search goods | online markets | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Personalisierung | Personalization | Electronic Commerce | E-commerce | Social Web | Social web | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2019-0072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298673