Influence of Implementing Social Responsibility Programmes on the Evolution of Companies

For most companies in Romania the corporatist social responsibility domain is reduced at social investment campaign – donations, patronage, philanthropic actions – oriented towards problems considered to be of community interest. Some of these programs are considered to be inefficient, don’t have social and marketing clear objectives and aren’t professionally evaluated and promoted. For the wide public the news about the companies’ social programs have a lack of credibility, and for the journalists the official statements to the press about such community actions aren’t interesting.