Influence of innovation capability and customer experience on reputation and loyalty
Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, T.C. Melewar, Mohammad Mahdi Foroudi
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Foroudi, Pantea ; Jin, Zhongqi ; Gupta, Suraksha ; Melewar, T. C. ; Foroudi, Mohammad Mahdi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 4882-4889
|
| Subject: | Innovation capability | Customer experience | Reputation | Loyalty | QCA | Configuration | Beziehungsmarketing | Relationship marketing | Innovation | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588582