Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Todd Morgan, Sergey Alexander Anokhin and Joakim Wincent
| Year of publication: |
2019
|
|---|---|
| Authors: | Morgan, Todd ; Anokhin, Sergey Alexander ; Wincent, Joakim |
| Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 26.2019, 9, p. 1103-1120
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| Subject: | Market orientation | customer participation | new product development | open innovation | co-creation | Produktentwicklung | New product development | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Open Innovation | Open innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13662716.2019.1566053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266245