Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics
| Year of publication: |
2011
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|---|---|
| Authors: | Frischmann, Tanja ; Gensler, Sonja |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 16.2011, 1, p. 14-27
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