Influence of team identification, game outcome, and game process on sport consumers’ happiness
Year of publication: |
February 2018
|
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Authors: | Jang, Wonseok ; Wann, Daniel L. ; Ko, Yong Jae |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 1, p. 63-71
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Subject: | Happiness | Team identification | Game outcome | Game process | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Arbeitsgruppe | Team | Zufriedenheit | Satisfaction | Profisport | Professional sports | Sportmarketing | Sports marketing | Fußball | Football | Persönlichkeitspsychologie | Personality psychology | Sport | Sports | Experiment | Soziale Beziehungen | Social relations |
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