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Ein stochastisches Modell zur Prognose des Konsumenterverhaltens
Haase, Wolfgang, (1973)
Die segmentorientierte Marketingplanung im Einzelhandelsbetrieb
Büttner, Herbert, (1986)
Functional form and utility : a review of consumer demand theory
Goldberger, Arthur Stanley, (1987)
The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis
Cutler, Bob D., (1992)
US Pleasure Travellers′ Perceptions of Selected European Destinations
Javalgi, Rajshekhar G., (1992)
The export of e‐services in the age of technology transformation: challenges and implications for international service providers
Javalgi, Rajshekhar G., (2004)