Influence of the virtual brand community in sports sponsorship
Year of publication: |
December 2016
|
---|---|
Authors: | Dos Santos, Manuel Alsono ; Calabuig Moreno, Ferran ; Rejón Guardia, Francisco ; Pérez Campos, Carlos |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1091-1097
|
Subject: | Social Web | Social web | Markenimage | Brand image | Sportmarketing | Sports marketing | Fußball | Football | Sportorganisation | Sport organization | Spanien | Spain |
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