Influence of virtual experience immersion, product control, and stimulation on advertising effects
Hui Fei Lin
| Year of publication: |
2022
|
|---|---|
| Authors: | Lin, Hui Fei |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 9, Art.-No. 66, p. 1-19
|
| Subject: | Advertisement Attitude | Excitation-Transfer Theory | Immersion | Perceived Enjoyment | Telepresence | User-Controlled Interactivity | Virtual Experience Product Stimulation | Virtual Reality | Virtuelle Realität | Virtual reality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.292066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800085