Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness
| Year of publication: |
2009
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|---|---|
| Authors: | Wang, Kai ; Wang, Eric ; Farn, Cheng-Kiang |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 13.2009, 4, p. 67-96
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