Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer

Edith Shalev; Vicki G. Morwitz

Year of publication:	2012
Authors:	Shalev, Edith ; Morwitz, Vicki G.
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 5, p. 964-980
Subject:	Konsumentenverhalten \| Consumer behaviour \| Soziales Verhalten \| Social behaviour \| Selbstevaluation \| Self-assessment \| Vergleich \| Comparison \| Sozialer Status \| Social status \| Persönlichkeitspsychologie \| Personality psychology \| Kaufentscheidung \| Purchase decision \| USA \| United States

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