How is influencer follower size related to brand responses? : explaining influencer follower size success through cognitive, affective, and behavioral responses
Eva A. van Reijmersdal, Tatiana Domingues Aguiar, Guda van Noort
| Year of publication: |
2024
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|---|---|
| Authors: | Reijmersdal, Eva A. van ; Aguiar, Tatiana Domingues ; Noort, Guda van |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 4, p. 451-464
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| Subject: | brand outcomes | credibility | identification | Influencer marketing | influencer size | persuasion | similarity | Marketingmanagement | Marketing management | Markenartikel | Brand | Influencer | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173670