Influencer marketing : an instrument to proliferation of the digital occurrence
Bhuvanesh Kumar Sharma, Vimal Kamleshkumar Bhatt, Lokesh Arora
| Year of publication: |
2021
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|---|---|
| Authors: | Sharma, Bhuvanesh Kumar ; Bhatt, Vimal Kamleshkumar ; Arora, Lokesh |
| Published in: |
International journal of enterprise network management : IJENM. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1260, ZDB-ID 2251613-X. - Vol. 12.2021, 4, p. 340-357
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| Subject: | consumers | influencer marketing | purchase intention | social media | trust | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Online-Marketing | Internet marketing | Vertrauen | Confidence | Marketingmanagement | Marketing management | Marketing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJENM.2021.119662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797760