Influences of omnichannel integration and value congruence on customer patronage : the flow theory perspective
Lin Liu, Yang Li, Hefu Liu and Zhengzhi Guan
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Lin ; Li, Yang ; Liu, Hefu ; Guan, Zhengzhi |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 1/2, p. 151-182
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| Subject: | customer patronage | flow theory | omnichannel integration | Omnichannel retailing | value congruence | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2279142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549733