Influences on the perceived risk of purchasing online
Year of publication: |
2004
|
---|---|
Authors: | Pires, Guilherme D. ; Stanton, John ; Eckford, Andrew ; Investment Trends |
Institutions: | University of Newcastle ; University of Western Sydney ; University of Western Sydney ; College of Law and Business ; School of Marketing and International Business |
Publisher: |
London Henry Stewart |
Subject: | consumer behaviour | perceived risk | internet purchasing | Marketing not elsewhere classified |
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