Influencing consumers to choose environment friendly offerings : evidence from field experiments
Per Kristensson, Erik Wästlund, Magnus Söderlund
| Year of publication: |
July 2017
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|---|---|
| Authors: | Kristensson, Per ; Wästlund, Erik ; Söderlund, Magnus |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 89-97
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| Subject: | Field experiments | Influence | Retailing | Environmentally friendly products | Nudging | Question-behavior effects | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Experiment | Öko-Produkt | Sustainable product | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712562