Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Year of publication: |
July-August 2015
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Authors: | Burton, Jennifer L. ; Hill, Donna J. ; Bakir, Aysen |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 4, p. 237-247
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Subject: | Kommunikationsmedien | Communication media | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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