Informality in strategic communication : making the case for a forgotten concept
Year of publication: |
2024
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Authors: | Hoffjann, Olaf |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 2, p. 206-220
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Subject: | Corporate communications | Decision making | Integrated marketing communications | Organizational culture | Organizational theory | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management | Organisationstheorie | Organization theory |
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