Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses
| Year of publication: |
2002
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|---|---|
| Authors: | Lilien, Gerrit H.Van Bruggen Gary L. ; Kacker, Manish |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 4, p. 469-478
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