Information adequacy and strategic behavioral change communication as a pandemic management tool : the mediating role of interaction resonance
Hassan Bashir, Sudi Nangoli, Yunia Musaasizi, Florence Nakajubi, Mellan Basemera, and Christine Ayibo
| Year of publication: |
2022
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|---|---|
| Authors: | Bashir, Hassan ; Nangoli, Sudi ; Musaasizi, Yunia ; Nakajubi, Florence ; Basemera, Mellan ; Ayibo, Christine |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 59.2022, 2, p. 242-268
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| Subject: | behavioral change communication | health communication | information adequacy | interaction resonance | strategic communication | Kommunikation | Communication | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23294884211027545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256523