Information commerce (i-commerce) usage and purchase decisions among university students during COVID-19
Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashim, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
| Alternative title: | Korištenje informacijske trgovine (i-commerce) ı odluka o kupovini tijekom pandemije COVID-19 među sveučilišnim studentima |
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| Year of publication: |
2023
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| Authors: | Norzaidi Mohd Daud ; Raja Nur Hannah Fatimah Raja Mohd Hashim ; Anis Irdina Yang Asri ; Nurul Haslinda Mohd Azmaruza ; Syed Amir Zakir Syed Azizi |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 35.2023, 1, p. 77-92
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| Subject: | information commerce usage | purchase intention | purchase decision | COVID-19 | university students | Coronavirus | Kaufentscheidung | Purchase decision | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Online-Handel | Online retailing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2023.35.1.77 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315031