Information cues roles in product evaluations : the case of the UK cosmetics market
Year of publication: |
2012
|
---|---|
Authors: | Jamal, Ahmad ; Khan, Mohammed Sajid ; Tsesmetzi, Matoula Stamatia |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 3, p. 249-265
|
Subject: | Verpackung | Packaging | Produktinformation | Product information | Kosmetik | Cosmetics | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Großbritannien | United Kingdom |
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