Information discovery and the long tail of motion picture content
Year of publication: |
2014
|
---|---|
Authors: | Kumar, Anuj ; Smith, Michael D. ; Telang, Rahul |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 4, p. 1057-1078
|
Subject: | Incomplete information | product discovery | multichannel distribution | movie industry | cannibalization | movie broadcast | DVD sales and rental | long tail | sales distribution | Filmwirtschaft | Film industry | Nischenstrategie | Niche marketing strategy | Vertriebsweg | Distribution channel | Privater Fernsehsender | Commercial television | Kino | Movie theatre | Filmmarketing | Film promotion |
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