Information effects on consumers' preferences and willingness to pay for a functional food product : the case of Red Ginseng concentrate
Byeong-il Ahn, Mo-Se Bae and Rodolfo M. Nayga Jr.
| Year of publication: |
June 2016
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|---|---|
| Authors: | Ahn, Byeong-il ; Bae, Mo-Se ; Nayga, Rodolfo M. <Jr.> |
| Published in: |
Asian economic journal : journal of the East Asian Economic Association. - Richmond, Vic. : Wiley-Blackwell, ISSN 1351-3958, ZDB-ID 1134817-3. - Vol. 30.2016, 2, p. 197-219
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| Subject: | choice experiment | consumers' preferences | conditional logit | random parameter logit | marginal willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Experiment | Logit-Modell | Logit model | Präferenztheorie | Theory of preferences | Diskrete Entscheidung | Discrete choice |