Information processing of audiences exposed to public service advertising messages for Special Olympics : a cognitive response approach
Meungguk Park, Brian A. Turner and Donna L. Pastore, Morgan Chitiyo and Taeho Yoh
| Year of publication: |
2016
|
|---|---|
| Authors: | Park, Meungguk ; Turner, Brian A. ; Pastore, Donna L. ; Chitiyo, Morgan ; Yoh, Taeho |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 3, p. 277-298
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| Subject: | Special Olympics | Information processes | Public service advertising | Cognitive response | Promotional campaigns | Werbewirkung | Advertising effects | Werbung | Advertising | Kognition | Cognition | Sportveranstaltung | Sport event | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-08-2016-017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607959