Information, promotion, and the adoption of innovative consumer durables
Michael Song and Mark E. Parry
| Year of publication: |
2009
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|---|---|
| Authors: | Song, Michael ; Parry, Mark E. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 4, p. 441-454
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| Subject: | Innovationsdiffusion | Innovation diffusion | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860420