Informational and relational influences on electronic word of mouth : an empirical study of an online consumer discussion forum
Hung-Pin Shih, Kee-Hung Lai, and T. C. E. Cheng
| Year of publication: |
2013
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|---|---|
| Authors: | Shih, Hung-pin ; Lai, Kee-hung ; Cheng, T. C. E. |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 4, p. 137-165
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| Subject: | Constraint-based relationship | consumer discussion forums | dedication-based relationship | elaboration likelihood model | electronic word of mouth (eWOM) | informational influence | MOA framework | relational influence | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |